How to Register a Trademark for a Company Name
You can register a trademark for a company’s name in every state. However, it may not be worth your time and effort at the state level. For example, if you file in the state of Georgia, the trademark is only valid to a specific geographic area in Georgia.
You register for a trademark in Atlanta. This trademark name is only valid in Atlanta. A new company can move to Savannah, Macon or Columbus and use the same trademark name. At the federal level, you are protected. Here is how to register a trademark for a company name.
Start out by using the company name while you are operating the company. Complete the trademark application for a company name or intent to use company name application. The intent application will reserve your company’s name for a specific period of time but not longer than 24 months.
File the application at the federal level with the United States Patent and Trademark Office online. You can file online or you can hire an attorney to register the company’s name. Decide what type of mark format you need. Use the standard mark format to register numbers, words or names.
Determine the exact goods or services that apply to your mark format. Use the USPTO search engine to find out if the name is not in the federal registration database. The electronic application costs less than the paper application. The electronic application is $325.00 and the paper application is $375.00.
Finally, you can register and complete the trademark application process by yourself online. In order to get the best and broadest protection, you might want to consider also registering your logo or slogan. It may be more expensive but is worth the investment.
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