PPC Advertising

Pay per click advertising is an Internet-based advertising to assist website owners in making money. It provides a way for bloggers to advertise different products on their website, and they get paid for each time a reader clicks on the ad to go to the website being advertised. The two ways these advertisements pay are through a flat-rate pay per click and a bid-based pay per click. A flat-rate pay per click means that the advertiser will pay a flat rate per click. A bid-based pay per click means the advertiser says what the maximum they are willing to pay per click.

There are several companies that participate in pay per click advertising. The three big providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. These providers work on a bid-based pay per click. Facebook also produces pay per click advertisements that are on a bid-based pay per click model.

Consent of the original author