Advertising a website can end up costing more money than the website ever brings in if you aren't careful. This is why it is best to pursue free advertising until one is sure that the page will end up bringing in revenue. Free advertising can be found in many places across the web for those who know where to look.
The first and easiest method is to use Google AdWords. Many first-time website owners will have recently bought a hosting plan that came with $100 or $200 of free advertising credit with Google. Don't let that go to waste! Either use it or sell it to someone else looking for advertising on the cheap.
Second and most well-known is social media. Pinterest is the newest and biggest website in advertising. To get exposure on any social network requires a real account that pins, tweets, or posts actual content. Many new business people simply broadcast advertisements into the void constantly. Not only do these words never reach a real person, they also drive away potential followers. Build up a good social media presence and sprinkle advertisement in naturally once you have a follower base.
Third is link trading or backlinking to increase exposure. Asking a well-known blog or website to include a link to your site on their page can really pay off. Not only does a link provide free advertising for the site, it also looks good to Google and many result in increased traffic from the search engines.
It's not necessary to pay for advertising when such a huge audience can be reached with a little time and effort. However, some people are busy running their website or small business and prefer to spend money rather than time. Wait until a website has a good following, and if you think it would be profitable to buy more ads, it can easily be done later.
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How to Advertise Your Blog For Free
The key to getting readers to your blog is writing great content and taking advantage of as many ways to advertise as you can. Fortunately, not all advertising strategies cost money. Make sure you remember the following strategies that don't have to cost a dime, but can still help bring people to your blog.
1. Word-of-mouth: It's been around as long as words, but this tried-and-true method is not one to overlook. It is completely free and can be the most effective advertising strategy of all. Spread the word about your blog. Get family members and friends to spread the word too. You never now how many people you can reach just by telling one other person.
2. Posting Comments on Social Media and Forums: Most advertising involves paying for a spot, but don't forget about social media and Internet forums. You can always post a comment with a link back to your blog at the end of other people's articles or forum discussions. If you do this in a tasteful and interesting manner that makes people actually want to come to your blog, it can be as successful as buying a banner and putting it on the page. It's also a whole lot cheaper, as in free.
While free methods are probably not going to make your blog an overnight success, there is no reason not to take advantage of them to get more viewers to your blog. Why turn down free traffic? Make sure you are taking full advantage of free blog advertising strategies right away and don't miss another loyal reader.
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How To Advertise Your Business For Free
Knowing how to advertise your business for free saves money. It can also help a new business get off the ground faster. The truth is, there are a lot of creative ways for a fledgling business to attract free advertising.
The most popular way to get some free advertising is to have a website. Studies indicate that more than 80% of consumers between the ages of 18 and 35 will start their shopping online. Consequently, it becomes imperative for any new business to have a solid web presence.
Another way to get some free ads is to take advantage of social media. Websites like FaceBook have seen remarkable gains in traffic over the years. This traffic can be converted into free exposure when the account is properly developed.
There are also many Internet companies that offer free advertising. For instance, Yelp and Google maps are two great ways to get some free exposure. It costs nothing to list your business and the process is quite simple. Older demographics will usually begin their search here.
Other ways to get some free exposure are more traditional. For example, contact the media. Pitch your company to the local news outlets to see if they are interested. Many companies have gone from no sales to great sales overnight just by having some local media exposure.
Working at charities, or supporting educational events within the community are also ways to get exposure and some free advertising. All it takes is a bit of your time and some networking. In the long run, this will build reputation in the community.