Getting new business to your website is all about marketing and advertising. Banner ads can be a very powerful marketing tool in your advertising campaign if you know how to utilize them properly. You can create the best looking banner in your niche, but if you aren't getting in front of the right consumers the chances your banner will be clicked is quite low. Here are the best places where you can advertise your banner ads for maximum exposure.
Consider the service and the products you are selling and imagine the type of people who are looking for those services. Those banners need to be placed on the websites that those potential customers visit on a regular basis if you want to drive traffic to your website. Do a few searches for the top keywords in your niche and look at the top ten websites that consistently show up for those searched words. Those are the websites you need your banner ads on.
When you have a big enough budget you want to place your banner ads where the most eyes will see them. Consider the highest profile websites of them all like Google and Yahoo. You will be paying a premium but the amount of traffic that will be driven to your website could easily offset any marketing costs. Integrate your banner ads with your Google Adwords campaigns to reach an even larger targeted audience.
Consider placing your ads with one of the many successful banner exchange companies online. These companies allow similar niches to cross promote banner ads for reaching an even larger audience. Websites like LinkExchange and LinkBuddies gives you the opportunity to pool your resources with other advertisers. When working with other advertisers you increase the chances that all the banners in the exchange program are clicked.
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