Any customer knows that almost any business is accessible through the web. Search engines such as Google, Bing, or Yahoo make it easy for consumers to find the products they need. Even though many companies can use websites to catch the eyes of consumers, a good amount of work that goes into making their website the top link. There are two options commonly used to increase visibility online. These two options are SEO and SEM.
SEO stands for search engine optimization. This is the process of not only using keywords on a website, but also links between websites, to get exposure. In order to make sure your website is seen it is important to have the content that is needed for the customer. The ranking of the website through search engines depends on the content of the page. That is why SEO is an important factor when it comes to increasing web traffic. While SEO is the free and strategic way to get noticed, there are services that charge a fee to do all of the dirty work for you.
SEM, on the other hand, is a bit different. SEM is short for search engine marketing. This option is used when a business decides to pay for advertisements. One example of SEM is pay-per-click sites. This allows businesses more visibility when a web search is conducted. Sites that pay to position their sites to the top are usually seen on the side of search results and at the top right before other results.
So, which is better? It depends. SEM and SEO can work hand in hand. Good webmasters know when to use paid marketing and when to stick with organic searches.