Number of Words: 483
White Flower Farm
A family- owned nursery taking its domicile at Litchfield in Connecticut, White Flower Farm has been established since 1950 that offers a vast array of annuals, bulbs, perennials, shrubs and vines. They have been providing high- grade quality plants to florists and gardeners all throughout the United States. Aside from growing their own right in their estate, they also import from other countries such as the tulips from Holland. They also remain actively connected in the development of The Litchfield Hills Greenprint, a long- term conservation plan in the state. Working hand in hand with the Trust for Public Land and the Housatonic Valley Association, they expect to complete the mapping process that is already satellite- based.
White Flower Farm is credited to the Harris couple, William and Jane. It was in the 1930's that they made a house out of a small barn, right where the current headquarters is situated. Both of them were writers, William for Fortune Magazine and Jane for The New York Times. They envisioned having a 'little place in the country' where they could bring their work as well as when having a vacation. It did not take long for them to realize that it was a major difficulty for them to continue their then present careers at Litchfield in Connecticut. It was because environment was so attractive that they spent more time in beholding its beauty than with their respective works.
Armed with time, intelligence and energy, William and Jane engaged into gardening with passion. Little did they know, it was the advent of what is now called as White Flower Farm. The missionary zeal they have put in was ordinary to novice converts where they also exhausted their resources to advisors and suppliers. Since they were both journalists who have embraced the characteristic of being skeptical, it immediately dawned on them that what they were doing was afterall an intellectual backwater with no interest in modern cultural practices. They saw it as a market jungle that was hungry for new leadership which they bravely took responsibility.
With humble beginnings, the Harris' couple White Flower Farm grew to an extremely demanding business. Advertising was not a big thing for William and Jane so there were only little efforts done on such aspect. Thanks to their early customers who were the very persons who enthusiastically promoted their thriving company. Even if it was not totally making noise, they were consistent upon declaring policies of the proprietor to maintain the standards of excellence and always putting it on sale. As compared to their other competitors, they were much traditional in their practice but even then, they found loyal clients whose tastes were anything but mainstream. They regularly came back scouting for both new and old kind of blooms. Aside from that, they were fed with information necessary to succeed the flourishing of blossoms they have purchased.