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The Desert Sun Palm Springs
The Desert Sun Palm Springs is Palm Springs local newspaper founded in 1927. A free weekly newspaper printed in Banning and staffed with only one person Carl Barkow, The Desert Sun Palm Springs was first published on August 5 of 1927. Its first Palm Spring office was located in the facilities of Palm Springs Water Company. That time, the newspaper sold for only five cents or $2.50 for a year's subscription.
In 1946, Carl Barkow sold the newspaper to Oliver Jaynes. Soon after that, the newspaper's publication went twice-weekly, and for the first time, it was printed in the city itself. The Desert Sun Palm Springs became a Monday-through-Friday daily in 1955, and The Desert Sun Publishing Co. was eventually created. A shift from being an afternoon publication to a morning publication happened in 1988. In 1990, the Indio Daily News, which was first published in 1912 as weekly Indio Date Palm, merged with The Desert Sun, and a year after, the newspaper added a Sunday edition.
Today, The Desert Sun Palm Springs has a daily circulation reaching 46,497, and a Sunday circulation of 49,171. In the last four years, the newspaper has been redesigned to add more point and make it simpler to navigate and be more inviting to the public. They transitioned a seven-column format on the front page to accommodate more news and increase story count up-front.
The newspaper has also reconceived and redesigned the features section to have a greater appeal to the younger audience. The front cover now holds shorter topics with bolder image presentation. The inside presents added daily themed pages such as fashion, relationship and family, and art's and entertainment, to provide readers the diversity they wanted for the features section.
The Desert Sun Palm Springs also created a daily 'Communities' page to offer readers more good news, covering local news and events. The Healthy Living and Food & Drink weekly added specials, features more tailored information and advertising on high-interest topics to give readers more specific reason to read on the days they are published.
They have also committed to at least one brand campaign every year which includes radio, television, and billboard, to reach out to infrequent and non-readers, conveying qualities of the newspaper that would help build the newspaper's credibility. They have also created an 'over the top' customer service program called C.A.R.E.S.
Throughout the years, The Desert Sun Palm Springs have increased readership in so many aspects and have contributed to great community service information, no wonder this local Palm Springs newspaper have had so many fruitful years and will have more excellent years ahead of them with real public information service.