Number of Words: 467
Dating how many centuries ago, French perfumes play a major share in the global export for scents and fragrances. As a matter of fact, out of the eight, four groups originate from France. They are considered to be producing excellent goods where their sales have continued to increase each year. However, it has also undergone tremendous changes.
In retrospect, the launch of French perfumes had a lot of critiques. It was believed to have a quintessence of elegance and luxury where it was also run by influential industrialists and experts in the global market. Even with its seemingly frisky impression, it experienced a drastic fluctuation. Statistics showed that in 1991, it was about 12. 93% but in 1993 it was only around 4.2% where it even decreased the next year, leaving only 3.2%. Even with the figures, it remains the same that nine out of ten women and one out of two men in their country apply scents and fragrances.
French perfumes are believed to be invented by those individuals who have noses that are skilled in the art of mixing aromatic solvents and essential oils. They are well- versed on the latest findings in chemistry as well as the commercial prices of its pricey natural raw materials. After work in the laboratory, they are packaged with utmost care then baptized with captivating names under a great designer label.
Nonetheless, French perfumes have never been as elated in the society sold in shelves at staggering amounts. Even with the coupled expense, it still appeals to both men and women be it the young ones or the young once. As an entire scope, it stands for a domestic market of 29.40 French francs. In the United States, it is equivalent to $5. 80 since 1 French franc is tantamount of $.20. Regardless of the currency, it still plays a vital role in corresponding to a good portion in the worldwide trade and commerce.
Did you know that in 1995, there were about a hundred scents and fragrances that were introduced? That means, that a year before, operations were so busy and it also has large implication in the area of employment. In the previous autumn season, take note that launches always take place when December approaches because the target there is to have them as Christmas presents, plenty came out with their own. Examples would be Peome by Lancome, Dolce Vita by Dior, So Pretty by Cartier, Le Male by Jean- Paul Gaultier and Nilang by Lalique. With those, it also added big bucks to advertising agencies for endorsements and promotions. It cost around 100 million French francs or $20 million for Cartier, three times more for Dior and Lancome. That is excluding the designing, bottling and packaging which was 500,000 French francs or $100, 000.